BRAND DEVELOPMENT / PRINT COMMUNICATIONS

Institute for Practitioners in Advertising

The Institute for Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing agencies in the UK. Working with APDA London, we designed and produced a wide range of communications, including annuals, industry reports, templates and a brand guidelines.

Celebrating with a new logo strapline

The IPA was awarded a Royal Charter in 2016. To celebrate a new set of master logos were designed to include a new strapline and core brand assets were refreshed and updated. Numerous agencies and creatives produce communications for the IPA, so a new brand guidelines document was created as a reference to maintain consistent application of brand assets.

IPA Brand Guidelines Typography SpreadIPA Brand Guidelines Colour Palette SpreadIPA Brand Guidelines Section Divider Spread ExampleIPA Brand Guidelines Usage Examples Spread
IPA 2017 Annual Review Cover Design
IPA Centenary Business Card Design
FURTHER WORK EXAMPLES

Unicorn Petroleum

Unicorn Petroleum has a growing retail network and is quickly establishing itself as a trusted leader in Ghana’s downstream oil sector.

Harmony Kauneushoitola

Harmony is a renowned beauty salon located in Oulu, Finland. I collaborated with Mike Greenlees on this project to redesign and build Harmony's website using Webflow, introducing numerous UI and UX enhancements.

Strand on the Green Junior School

Without a set of master logos, or even one that included the full school name, communications were visually inconsistent and often featured a different logo.

What’s next for your business?

If your business could progress with a new logo, website or print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.

EMAIL SWB