BRAND DEVELOPMENT / PRINT COMMUNICATIONS

Strand on the Green Junior School

Local West London primary Strand on the Green Junior School asked me to help streamline the school brand assets to compliment updates to the school values. Without a set of master logos, or even one that included the full school name, communications were visually inconsistent and often featured a different logo.

Spirited, Scholarly, Supportive

The previous school emblem featured a very condensed S with a swan intertwined. The idea was there but the execution didn't read well at smaller sizes. I redrew the S and designed a new swan to reflect a new strapline; Spirited, Scholarly, Supportive. The swan was integrated into the S, resulting in a more versatile emblem that communicates better.

Six core principles to define the School

A set of principle logos were designed to feature type around the new Strand icon. By including the school icon in the logo designs the principles are visually linked to the school brand and their importance in school communications such as the parent handbook and prospectus is increased.

FURTHER WORK EXAMPLES

arColony

arColony was created by architect Steve Pike to explore our relationship with the micro-organic realm through aesthetics, research and design.

Anglican Communion

The Anglican Communion is one of the world’s largest and most diverse Christian communities. Eighty-five million people in over 165 countries call themselves Anglicans.

MXT

MXT create realistic, immersive and captivating virtual reality and mixed reality experiences for their clients for training, education and consultation purposes.

What’s next for your business?

If your business could progress with a new logo, website or print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.

EMAIL SWB