Strand on the Green Junior School

Local West London primary Strand on the Green Junior School asked me to help streamline the school brand assets to compliment updates to the school values. Without a set of master logos, or even one that included the full school name, communications were visually inconsistent and often featured a different logo.

Spirited, Scholarly, Supportive

The previous school emblem featured a very condensed S with a swan intertwined. The idea was there but the execution didn't read well at smaller sizes. I redrew the S and designed a new swan to reflect a new strapline; Spirited, Scholarly, Supportive. The swan was integrated into the S, resulting in a more versatile emblem that communicates better.

Strand Juniors Uniform Polo ShirtStrand Juniors Uniform Jumper

Six core principles to define the School

A set of principle logos were designed to feature type around the new Strand icon. By including the school icon in the logo designs the principles are visually linked to the school brand and their importance in school communications such as the parent handbook and prospectus is increased.

Handbook Spread


arColony was created by architect Steve Pike to explore our relationship with the micro-organic realm through aesthetics, research and design.

Anglican Communion

The Anglican Communion is one of the world’s largest and most diverse Christian communities. Eighty-five million people in over 165 countries call themselves Anglicans.

Zen Petroleum

ZEN is a leading supplier of fuels and lubricants to mines and a major retail supplier in Ghana. ZEN was recently named in the Financial Times' list of Africa's Fastest Growing companies in 2022.

What’s next for your business?

If your business could progress with a new logo, a new website or better print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.