Ladybird Logistics

Ladybird Logistics is a Ghanaian logistics company and the first globally to operate solely with female truck drivers. Ladybird was founded to empower and equip women to venture into male dominated industries. I was fortunate to be asked to design and build their first website for launch in 2019.

Breaking down industry stereotypes

Ladybird are challenging the way things work in what is typically a very male dominated industry. We wanted to celebrate this with the design, without being too feminine. A set of complimentary colours were introduced to the page hero sections to add depth to the brand pink.

Visual links to the Ladybird logo

The branding was extended through the site with the use of elements of the logo icon. The Ladybird spots feature in isolation supporting pull-out quotes, and the use of two rounded corners creates distinctive image shapes with a visual link to the logo design.


Institute for Practitioners in Advertising

The Institute for Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing agencies in the UK.

NYKS Group

NYKS Group assist with the growth and development of businesses with the goal of maximising their value. NYKS has a proven track record and a culture of collaboration, innovation and value creation.

Zen Petroleum

ZEN is a leading supplier of fuels and lubricants to mines and a major retail supplier in Ghana. ZEN was recently named in the Financial Times' list of Africa's Fastest Growing companies in 2022.

What’s next for your business?

If your business could progress with a new logo, website or print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.